Tag Archives: business

05.13.20
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Young CT Entrepreneur Makes Footprint In Sneaker Culture

2020 April | By Daniel Martinez

Dajour Williams is a young well known business man in the sneaker community.  And this is no coincidence.  He is the definition of “hard work pays off.”  Dajour was born and raised in Connecticut.  His love for sneakers started in High School at the Connecticut River Academy.  It was during this time his addiction for shoes started.

Dajour says, “It all started with a pair of Jordans that took me 3 months to save up for.”

When he finally bought the pair of Jordans he has always wanted he took a picture of them and posted them on social media.  After he posted the shoes someone offered him one hundred dollars more than what he paid for them. He was a high school student with no job so he took the deal. He then realized he could make a profit flipping rare Jordans. People didn’t want to wait in long lines during the release of rare shoes so he would wait in those lines and sell them to people for almost double the price.  He continued to do this but he wanted to expand the profit margin and began to think of new ways to get his inventory out to the public.

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Dajour with rapper G Herbo at SneakerCon in New York City

He built an Instagram page advertising the shoes he had in stock and the prices.  This made it very easy for him to communicate with customers and expand his business. After doing this for a year, Dajour says, “I made good money but I wanted to be more creative.”

He created the Instagram page called “Kicks by Dajour,” to feature shoes from customers with made-to-order paint designs.  Many people in the sneaker community like unique ways to stand out from the crowd and these custom kicks made it very easy for them to do so. This made him very popular on Instagram and some celebrities began to message him asking for custom shoes.  Among his clients is rapper G Herbo who purchased several custom shoes.

ki2After Graduating High School, Dajour felt as if he wanted to expand his business and have a store front.  He opened in Buckland Hills Mall in Manchester and called it “REMIX.” He added other products from Connecticut-owned fashion brands.  Not only did Dajour accomplish owning a store in the mall but he also was able to collaborate and help show the true talent and skill that Connecticut apparel makers have to offer.

Business was going very steady up until the COVID-19 pandemic.  He had to close the store and think of ways to still maintain his business.  I asked Dajour if he put the business on hold and he responded saying, “I would never let that happen.”

Dajour presently has returned to his roots and selling shoes via his Instagram page since he no longer has the store front.

I asked Dajour if he has any advice for young people looking to start a business and he responded saying, “find something you love to do, and see how you can make money doing that.”

And that is exactly what Dajour does every day.  Not only is he able to profit from his passion but he is able to make people happy along the way supplying them with the rarities that are hard to find in other stores.